Les Cimes Bleues

THE PROJECT

The development and renown of the seaside town have been shaped by opportunistic and visionary investors who have left a lasting mark on the town through their presence and achievements, notably by making sporting activities an important part of the town’s history and development.

These include :

• Le cercle nautique de la Baule Pornichet, founded by sea enthusiasts in 1872, has built a reputation for seriousness and competence, with some of the greatest names in sailing, such as Pajot, Peyron, etc…
• In the 1920s, the Grand Prix Automobile de la Baule became a flagship event, bringing together the French and foreign populations alike. After several victories, driver Grover Williams made the town his permanent home.
• Since 1960, the Jumping International de France has attracted the world’s greatest show jumping champions to the shores of the Atlantic, keeping the flame alive for lovers of the discipline.
• Last but not least, the La Baule triathlon, created in 1988, has become a fixture on the coast, with over 6,000 participants each time.

THE CONCEPT

Between land and sea, pine trees and sea spray, a hotel that exudes the art of living in La Baule.

THE PROMISE

A hotel restaurant whose concept derives from the place and the best it has to offer, its surrounding nature, its land and water sports, its marine cures, the promise of a moment of escape, of well-being, of reconnection with oneself and one’s loved ones.

SPORT CHIC – THE CREATIVE AXIS

Borrow from the codes of sport and fashion to express the dynamism, spontaneity, vigor and freshness of the brand’s identity and clientele.